Nowadays, having a strong online presence is vital for marketing. But as much as it is essential, it does require a lot of effort. And for a small startup company like yours, you might not have enough time for it.
Luckily, there is a solution to this problem. Get yourself a virtual assistant. That might sound like a bold proposition, but it is true. Let’s look at how you can get the right virtual assistant for the job and gain more online ground with their help.
The Challenges Of Building An Online Presence For Your Startup Company
Before we delve into what a virtual assistant can provide, let’s take a look at some of the challenges your startup company faces when developing its online presence. These challenges are the ones that will most likely drive you to get a VA in the first place.
Keeping Your Online Presence Well-Maintained
One of the most significant challenges for your startup business online presence is keeping it well-maintained. Here, you might find that there is a lot that you need to do. From setting up your presence in the right platforms to being active on these.
Image from Entrepreneur.
These tasks can also sometimes end up taking the backseat. After all, you can only do so much at a given time. Hence, even if you have set up your presence, you might find it not growing as fast as you like.
Building A Relationship With Your Audience
A particular thing to note about developing your online presence is that it isn’t just about how visible your brand is. A strong presence also requires that you be active in engaging your audience.
Image from Pandologic.
But beyond the time you need to spend here, you also need to have the skills. Engaging people online is an art in itself. You will often need the right approach, not just to get their attention, but also to hold a conversation with them. And if you are just new to the game, learning those skills will require some time.
Handling Support Tasks
While you focus on building your online presence, you might overlook the various other tasks needed to support the effort. These include things like scheduling posts and tracking their performance. As these often happen in the background, you might not always be aware of them.
Another essential support task that you might overlook is tracking your competitors. Often, you will be so focused on building your presence that you do not have time to check out what other companies are doing. Because of that, you miss out on plenty of information that can help boost your strategy.
How A Virtual Assistant Can Help Your Startup Company
When you hear the word “virtual assistant,” you most often think of them as handling most secretarial duties. But while that is indeed part of their work, VAs do more than that. You can consider them as experts in providing all-around business support.
And one particular role that you can employ them in is building your social media presence. Here, you don’t just get any regular virtual assistant. Instead, you should get a social media VA. As the name says, their main focus is helping you build your startup company presence on the socials.
Image from Small Business Trends.
Getting a social media VA is an inexpensive alternative to signing up a whole team. That makes them suitable for smaller companies like yours. In most cases, you will often need to sign up one or two, depending on the number of social media profiles you have.
Another great thing about getting a social media virtual assistant is that they require very little training. They can readily jump into your profiles and see what needs to be done. That gives you a good headstart in boosting your online presence.
The Tasks Of A Social Media Virtual Assistant
In most cases, a social media VA will have the following primary tasks:
- Keeping social media profiles up to date: They will regularly review your profile and determine which information needs to be updated. They can also handle the scheduling of posts.
- Content research: A social media VA can help review the trends and topics that your audience is interested in. They can even take on the task of drafting your content.
- Audience engagement: This is one area where a social media VA truly shines. They can be your front desk and respond to customer questions and comments.
- Campaigns: You might be surprised to know, but an expert virtual assistant can also handle the launching and management of your social media campaign.
- Tracking: Your VA will track social media metrics constantly in the background. They can also do competitor monitoring and provide you with updates.
Aside from these, you can assign any task that you might deem necessary to your virtual assistant. This flexibility means they can quickly adapt to changes in your overall strategy.
Getting More From Your Startup Company Virtual Assistant
The primary reason why you want to grow your online presence is, of course, to attract more sales. And here, you will be surprised to know that Virtua Solutions’ VAs are also ready to help you here.
Sales prospecting is one such area our agents can provide additional assistance in. Since they already engage people on the different platforms, they can proceed to collect information from these. Our agents can also handle consolidating these leads for your use.
Customer Relations Management
The engagement that Virtua Solutions’ VAs do on social media is just part of the overall customer relations management duties they can do. In some cases, they can quickly move the conversation from social media to a more appropriate channel. That ensures that the conversation is continuous without the need to hand it over to another agent.
Our VAs can also reach out to leads that your social media campaigns might be missing out on. In this case, you can help you connect with them through a different platform and eventually guide them back to your sales funnel.
Boost Your Startup Company Online More With Our Virtual Assistants
At Virtua Solutions, we believe that a virtual assistant should be more than just a regular staff. They should be an active agent in your startup company growth. Sign up with us today and get expert VAs to help you boost your online presence.