Embarking on a new branding campaign for your startup business is often a laborious effort. More than developing the brand strategy, you have the even bigger task of implementing it. And sometimes, your team might not be capable enough to handle the work.
This is another area of business where outsourcing can be surprisingly helpful. But how do you get the most of it for your branding work? Let’s look closer at this one and learn how Virtua Solutions can help you.
Why Outsource Your Branding Implementation
You already know about the general benefits of outsourcing for any task, such as cost savings. However, there are also specific benefits that you can gain from applying the strategy to your rebranding efforts. These benefits can help you push your efforts better and achieve more impressive results.
An Outsider Perspective
Image from Semantic Scholar.
Okay, you might think your new branding strategy is awesome and will catch people’s attention. But would it really? An external team can help you picture better how that branding will be perceived. Since the firm is new to your business, they can spot things you might not readily notice yourself.
Brand Maintenance
As your startup business expands, you will likely have to tweak your branding. However, you still need to keep track of these changes to not lose sight of your original vision. An outsourced team can help you do it while making your brand more adaptable to future changes.
Better Brand Consistency
Image from ElephantMark.
One big challenge for any brand implementation effort is ensuring consistency. This one is true if you have several business units running the branding campaign. Your managers might find it challenging to keep in line with the effort. An outsourced team can serve as support to ensure brand consistency. What’s more, it can help alleviate the stress your internal team is feeling.
How To Effectively Outsource Your Startup Business Brand Implementation
Outsourcing your startup business branding implementation follows the same principles as outsourcing your general marketing needs. As such, you begin by deciding what role the strategy will play in your effort.
For this, think about why you would want to resort to outsourcing in the first place. There are several common scenarios where this is a good move.
- You want to accelerate growth: Opting for an outsourced team can help you quickly implement a new branding strategy to help attract the attention of new customers.
- Focusing on insights: You might want to leave the actual operations to an external team while your internal team focuses on studying brand insights and developing new strategies.
- Creation of additional bandwidth: An outsourced team can be a force multiplier for the successful execution of big branding campaigns.
Note that you might also have some other reasons besides these. In that case, you need to determine which ones will be the priority. That is important as it will help you better chart the course of your outsourcing efforts.
Understand Your Branding Needs
Aside from establishing the general purpose of your outsourcing effort, you also need to determine the exact needs that it will fulfill. For this, ask yourself the following questions.
- What is your position in the market?
- What type of branding and marketing do you need?
- Who is your target audience?
- What will its purpose be?
All of these questions will give you an idea of the kind of branding you will need to develop. From there, you can start developing the implementation plan.
Deciding What Branding Tasks To Outsource
Once you have developed your branding implementation plan, you can then sort out what tasks to send to an external provider. One easy way to do this is by categorizing tasks into those that you can readily do and those that you can’t. The latter group is the one that you would want to outsource.
Some of the usual tasks that you can send out during brand implementation include:
- Brand training: A third party can help you get employees up to speed with the branding faster and focus on the implementation.
- Content creation: Outsourcing will ensure that you can have a steady stream of content to promote and build up your brand.
- Customer Success: An outsourced team can help as a force multiplier to help your customers better
- Back office support: Outsourcing mundane support tasks like clerical work let your internal team focus on the implementation work.
Note that the actual set of tasks that you will outsource will vary depending on your exact needs. Virtua Solutions understands this well. For that, we can provide a customized outsourcing package that will suit your exact branding needs. And since those needs will likely change as your brand evolves, we can also quickly adapt the services we provide to meet those changes.
Ensuring Your New Startup Business Brand Implementation Succeeds
For your branding implementation efforts to succeed, you need to ensure that everyone understands what the branding campaign is all about. That includes the external team you have hired. Thus, make sure that they have open communication lines, not just to you, but also to the other teams working on the brand implementation.
Image from Digital Marketer.
Here, you would also want to encourage more engagements between them and those teams. Go beyond just them providing updates on the work they are doing. You would want them to exchange information and knowledge. This can help you enhance your implementation strategies and better utilize the knowledge of the outsourced team.
Creating Autonomy
But as much as you want to oversee every aspect of the brand implementation process, you need to give your outsourced team some autonomy. Remember that you hired them precisely because they can work without having to be managed frequently.
Of course, you would still need to monitor the progress of the implementation effort. In this case, make the monitoring less intrusive so that the external team can focus on work. Additionally, you should be more inquisitive rather than just requesting status reports. Again, this helps foster a healthy exchange about brand development.
Boost Your Startup Business Brand With Our Help
Brand implementation isn’t just one campaign. Often, it will take you several campaigns to cement the new image of your startup business. Because of that, you want a team that can help you in that long-term effort. Sign up with us today and we are ready to partner in strengthening your brand.